MAPPING THE LANDSCAPE
Together, we mapped 4 business models, and the Clinova team faced several rounds of direct challenging from myself and 2 senior colleagues I had brought in for the task. In essence, we acted as potential investors would, poking holes from every possible angle. We didn’t shy away from asking the hard questions, because that’s exactly what they wanted to pressure-test before meeting with potential partners.
I dug into the stakeholder landscape, target customer segments, and key assumptions that needed to be validated in order for the business model to succeed. And as a result, they decided to completely shift their priorities.
Finally, with a sound business model secured, along with a graphic designer, I helped them design a brand package to show to their investors and tell a cohesive, persuasive, wallet-opening story.