I structured the week to get kicked off with inspiration to fuel our team of 20 creatives before diving into mood boarding and design development. We brought in motion designers, product designers, illustrators, copywriters, and researchers to all work collaboratively together. The week looked something like this:
Monday – INSPIRATION
We took an optional field trip to the San Francisco MOMA for design inspiration. Especially when working with creatives, it’s important to break people out of the patterns of day-to-day work and look for inspiration somewhere unexpected.
Tuesday – HOT TOPICS
We discussed and clustered what we want in the refresh to come up with patterns and themes. I then led a 4-corners discussion activity to get a pulse check, and facilitated discussion going on key questions (ie: “Our brand tone today reflects our visual design). We mapped out key questions and opportunity statements (ie: How might we make the visual design more playful?).
Wednesday – MOOD BOARDING
The team grabbed scissors and magazines and spent time mood boarding to start thinking about visuals. Magazines made this an accessible activity for program managers, copywriters, and others who aren’t as graphic-design skilled.
Thursday – DESIGN TIME
In small groups, designers worked together to create a pitch deck of their design vision for the product. Heads-down design time is critical to let creative folks do what they do best and to get in the zone to produce their best work.
Friday – SHARE OUT
We all gathered back together to see what each team had come up with. Teams presented to the design leadership in order to decide on final concepts to take forward with a small ‘tiger-team’ of designers.